Privacy Policy

Last updated: 21 Oct 2025

This Privacy Policy explains how morgenlicht (morgenlicht.shop) collects, uses, and shares your information when you visit our site or make a purchase. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable US state privacy laws.

Data We Collect

Identity & Contact: name, email, phone, billing/shipping address.
Order & Payment: items purchased, order totals, transaction identifiers (payments are handled by PCI-compliant processors; we do not store full card numbers).
Technical: IP address, device/browser info, cookies, analytics events.
Communications: messages to customer service, marketing preferences.

How We Use Data

To provide products and fulfill orders, including shipping and returns.
To prevent fraud and secure our services.
To improve site performance and customer experience.
With your consent, to send marketing communications (you can opt out at any time).

Legal Bases (GDPR)

Contract: processing necessary to fulfill your order.
Legitimate interests: site security, analytics, customer support.
Consent: email marketing, certain cookies.
Legal obligation: tax and accounting requirements.

Sharing

We share data with service providers who help run our store (e.g., payment processors, couriers, analytics and hosting). These parties process data on our behalf under appropriate safeguards.

Cookies & Analytics

We use cookies and similar technologies for essential functions, performance, and marketing. You can manage preferences via your browser or cookie banner settings; disabling non-essential cookies may affect some features.

Retention

We keep data for as long as necessary for the purposes above and to meet legal obligations (typically up to 10 years for tax/accounting records in Germany).

Your Rights

GDPR rights: access, rectification, erasure, restriction, portability, and objection.
US state rights (where applicable): access, deletion, correction, and the right to opt out of targeted advertising or certain disclosures.

To exercise rights, contact info@morgenlicht.shop. We will respond within the required timelines.

Children

Our services are not directed to children under 16. We do not knowingly collect their data.

International Transfers

Where data is transferred outside the EEA/UK, we use appropriate safeguards (e.g., Standard Contractual Clauses).

Contact & Controller

morgenlicht is the data controller.
Address: Hildstraße 17, Nalbach, Saarland, 66809, Germany · Phone: +49 164 2184431 · Email: info@morgenlicht.shop